Josh Duhamel, Liam Hemsworth, Woody Allen and Mark Sanchez Celebrate the Opening of the Hugo Boss NYC Flagship Store

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Artist Marco Brambilla displays his larger than life art installation to benefit the Central Park Conservancy

From the LifeMInute team

New dad Josh Duhamel, actor Liam Hemsworth, New York Jets' Mark Sanchez, movie legend Woody Allen and wife Soon-Yi Previn gather to celebrate the opening of the new Hugo Boss Flagship store in New York City to view artist Marco Brambilla's larger than life art installation on the glass atrium of the Time Warner Center to benefit the Central Park Conservancy.

"I thought it was a great opportunity to work with a true patron of the arts," says artist Marco Brambilla "and to be able to present something like this to the community, to the art community, to the general public would only have been possible with the kind of support and backing from Hugo Boss."
"His international understanding and the background he had with Hugo Boss was the perfect marriage," Mark Brashear, Chairman and CEO, Americas at Hugo Boss, "and while he lives in New York he can really capture the flavor of Central Park, Columbus Circle and Hugo Boss and we are really excited to show the work that he created."
And Ward Simmons, VP of Marketing and Public Relations, Americas at Hugo Boss agrees "we thought at Hugo Boss that teaming with Marco to do this, to coexist together was really giving something back to the city and having major Bloomberg introduce this, offering it as a free project to New York is something pretty special."
Celebs and New York socialites enjoyed the scene with a live performance by the Julliard orchestra.
"Right now we're on baby bootcamp" says new dad Josh Duhamel, "and you know I took some time off for this reason just to be home and spend as much time with him as I could."
Although Duhamel has to get back to the baby he shares this is an even worth coming out for.
"For me whenever you can give something to the arts with a company like Hugo Boss I... you know jump at the opportunity," says the actor.
Anthropocene will open for public viewing every night from 7-10 through September 30th.

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